But here are some key differences between a lifestyle hotel and a boutique hotel. It was something very new to the industry, because it was something branded. The concept in 2004, the initial strategy behind the brand, was creating a midscale, lifestyle hotel. Has the brand concept changed at all since the first property opened in Atlanta?Ī. We are so particular about having the right product. We are definitely a boutique hotel, but anchored with the power of IHG, and that is what differentiates us in the market and propels us ahead of the competition. The average Hotel Indigo property has about 125 rooms, but our Santa Barbara property, which is our smallest, has just 41, and the Savannah property we are currently in the process of converting will have 252. The key thing for us is that they have their own neighborhood story to tell. What was the initial branding strategy behind Hotel Indigo?Ī. For a look at how this upstart portfolio has quietly honed its brand image since the launch of its flagship hotel, the Hotel Indigo Atlanta, in 2004, and its expansion strategy for the next several years, The Hotel Insider sat down with Mary Dogan, the chain's director of brand management, the Americas. The company opened 14 such properties around the globe, including the 132-room Hotel Indigo New Orleans in that city's Garden District, and the 100-room Hotel Indigo London Kensington–Earl's Court, achieving the remarkable milestone of 50 properties in less than 10 years. The use of a secure commerce server ensures that all personal data such as credit card information is secure and encoded into a non-usable form.Last year was a busy year for Hotel Indigo, InterContinental Hotel Group's boutique chain. Upon completing this, simply select the "Complete Reservation" button to finish booking your room at Hotel Indigo Hong Kong Island, an IHG Hotel. Please be sure to look over all supplied answers so that important details such as name and email address are spelled correctly. After reviewing the details, proceed by filling in the information requested in the "Guest Details" section. The "Details of Your Stay" will be displayed for your review so that you can ensure all information regarding your visit is acceptable and understood. Having made the decision for dates, room style, and rates, simply locate and click on the "Book Now" button on the right hand side of the screen.Īfter making this selection you will be transferred to a "Complete Your Booking" form where various information will be requested in order to reserve your room at Hotel Indigo Hong Kong Island, an IHG Hotel. Information regarding room features and amenities is provided in the center of the screen. Comparison and decisions can then be made with the display of pricing information for each style of guest room. To check the nightly rates of Hotel Indigo Hong Kong Island, an IHG Hotel, simply begin by selecting the desired dates/length of stay and click the "Check Rates" button. Making reservations for Hotel Indigo Hong Kong Island, an IHG Hotel on this website is a secure and straightforward process. Transportation/Parking facilities Limo/Town car services can be arranged.Ī friendly and helpful concierge is always ready to assist with any inquiries. Other services: complimentary newspapers in lobby, concierge desk, dry cleaning/laundry service, elevator/lift, express check-out, laundry facilities, medical assistance available, porter/bellhop, tours/ticket assistance and translation services. Leisure amenities: There is an outdoor swimming pool at the hotel. Other hotel amenities include library and tennis court(s). Our guests will appreciate the services of a doorman. Public areas at Hotel Indigo Hong Kong Island are comfortably air-conditioned. A currency exchange facility is also available. The hotel boasts a 24-hour front desk service. Breakfast is available - a surcharge will apply. Dining facilities at the hotel include a restaurant. Facilities Hotel Indigo Hong Kong Island is a smoke-free property. Also easily within reach are Queen Elizabeth Stadium, Central Plaza and Hong Kong Convention and Exhibition Centre. Local tourist attractions such as Old Wan Chai Post Office, Hung Shing Temple and Central Hong Kong are not far from the hotel. Hotel Indigo Hong Kong Island is a luxurious 4-star property located 10.5km (6.5mi) from the centre of Hong Kong.
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